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Facebook Says It Found More Miscalculated Metrics

Facebook Says It Found More Miscalculated Metrics

OnlineMarketing.de Redaktion | 16.11.16

Social media giant plans to form measurement council and provide more third-party data verification for partners. Facebook said it has uncovered several more miscalculated metrics related to how consumers interact with content from marketers and publishers, and simultaneously unveiled additional independent review of some measurements to calm unease over the social network’s data. http://www.wsj.com/articles/facebook-says-it-found-more-miscalculated-metrics-1479303984…

Social media giant plans to form measurement council and provide more third-party data verification for partners. Facebook said it has uncovered several more miscalculated metrics related to how consumers interact with content from marketers and publishers, and simultaneously unveiled additional independent review of some measurements to calm unease over the social network’s data.

http://www.wsj.com/articles/facebook-says-it-found-more-miscalculated-metrics-1479303984