Dein wichtigster Touchpoint zur Digitalbranche.
Dein wichtigster Touchpoint zur Digitalbranche.

Digital Marketing Analyst (f/m/d)

bei MEININGER Shared Services in Berlin

Jetzt bewerben

MEININGER Hotels Berlin Headquarters

MEININGER Hotels is looking for Digital Marketing Analyst (f/m/d) who supports the marketing team by creating compelling statistical analyses and gives recommendations for developments and enhancements to improve digital marketing performance and to build up the digital presence of MEININGER Hotels.


MEININGER is a unique hotel product in various European cities, which combines the service and comfort of an international budget hotel with exceptional facilities such as a guest kitchen or game zone. The central location, high quality furnishings and fair prices inspire people of all ages and origins. Thanks to our committed teams and a relaxed and lively atmosphere, the MEININGER hotels become a real home.


  • Creates regular reports of the website and booking engine performance using different sources and BI tools (analysis of the overall performance numbers, by hotel / market, etc.)
  • Analyses and monitors the performance of different online distribution channels and digital platforms using various KPIs (SEO, SEA, website, Blog, OTAs, metasearch, online directories, review websites, Social Media …)
  • Analyses tests (usability tests, A/B tests etc.) for existing and new digital features and digital marketing activities and gives recommendation based on learnings
  • Creates analyses, monitors and reports KPIs to understand customer behavior and customer profiles
  • Researches, analyses and monitors digital marketing performance of competition and performs research on digital trends and developments in travel industry, identifies optimization opportunities from competitors/market trends and formulates recommendations, defines action items and coordinates next steps
  • Supports team in content management on the website, on various digital booking channels and further digital platforms (substitution during holidays or in case of illness)
  • Liaises and coordinates with colleagues from the marketing department, other Departments and external advisors and suppliers and provides insights to various stakeholder


  • Completed apprenticeship or Bachelor’s degree in Marketing or related discipline
  • Several years of experience working in digital marketing, project planning and project management.
  • Experience with Tools, technologies and interfaces relevant for Digital Marketing (Google Tag Manager, Google Optimize, Google Data Studio etc.)
  • Strong knowledge of e-commerce KPIs, how they can be defined and how they can be used to create compelling statistical analyses, formulate conclusions, define action items and coordinate next steps
  • Experience with CMS and with building/administering content in multiple CMS environments is a plus
  • Fluent in German and English


There are a lot of good reasons to become a MEININGER. We offer a professional, diverse and challenging work environment with a high degree of creative freedom and diverse development opportunities. We value colleagues who like to work independently and as a team, who think outside the box and who want to develop MEININGER further with full commitment. So if you are looking for a new job and want to become part of an international hotel chain that is uncomplicated and innovative, then we look forward to welcoming you soon.

  • Fair salary package
  • Growth and development opportunities as part of an internationally expanding organization
  • Extra vacation days for each year at MEININGER (maximum 5 days)
  • Lively, open and international corporate culture with flat hierarchies
  • Regular employee events and team activities: M-Days, Christmas party, team building events
  • Modern office in the heart of Berlin (Kreuzberg)


Let us know why you are the right person for this position. Let us know your earliest possible starting date and your salary expectations and send us your letter of motivation, curriculum vitae and certificates.

We are looking forward to your application!

Contact person: Anja Keplin (Director of Marketing and Communications) and Celine Mamane (Senior Manager Digital Marketing)